Prince: Turn Asset into Liability...

Something which I’ve learnt about branding is to turn competitors’ asset into their liability; and utilize their weaknesses to build on our strength. Not easily understood the sentence, but it is the most strategic idea in the Business-Warfield, when you ponder deeply upon the sentence.

For example, competitors are marketing their products to the premium market; then you should after the mass or economy market where you may assume their difficulty to put their pace moving from Premium to economy, it is often fail & mostly difficult to do so. As premium & economy deciphers the different worlds in allness, and each may conflict with each other’s strategy in the market, if not properly plan & executed.